FC Twente has chosen Artific and AI-SupportGroup as the club’s official AI partner. The two Enschede organisations are committing to FC Twente for three seasons and will help the club use Artificial Intelligence securely, practically and with an eye on the future.
Within the partnership, the two companies complement each other. With the Artific AI Platform, FC Twente can combine knowledge, processes and data in a secure, auditable AI environment. AI-SupportGroup then guides FC Twente through implementation, adoption and training, so that AI actually becomes part of day-to-day work.
The aim of the partnership is to work smarter and more efficiently, with security, privacy and measurable results as the starting point. Among other things, the club uses the platform in marketing and communications to create marketing material and social media content, in sales to support quotes and commercial processes, and in customer service to handle questions from supporters and sponsors more efficiently.
Leon Molenkamp, Manager Media, Marketing and Communications: “At FC Twente we have clear ambitions. That applies not only on the pitch, but just as much to every other part of the day-to-day organisation. Developments in AI can speed things up in all kinds of areas. FC Twente was looking for a partner who could support us in using AI professionally and securely. In Artific and AI Support Group we have found that partner. We look forward to getting to work together and seizing the opportunities AI offers FC Twente.”
Ivo Rupert, CEO of Artific: “FC Twente is an icon in our region and an organisation with huge ambition. That is exactly why we are proud to put our knowledge and experience of AI to work supporting the club. This is how we show what AI can mean and deliver in practice.”
Erik Smit, CEO of AI-SupportGroup: “We have been involved with FC Twente for years, and as an organisation we are also based in De Grolsch Veste. So an official partnership was only a matter of time, a fine form of noaberschap (good neighbourliness). We look forward to working together on AI solutions that genuinely move the club forward.”
About Artific and AI-SupportGroup
From De Grolsch Veste in Enschede, Artific and AI-SupportGroup help organisations across the Netherlands use AI securely, practically and with results in mind. Artific develops the Dutch AI platform that lets organisations deploy AI as a virtual colleague: not as a standalone tool, but as a functional part of the organisation. The platform is ISO 27001 certified, GDPR-proof, hosted in the Netherlands and now supports more than 40 language models with no vendor lock-in.
To implement AI successfully across a wide range of sectors, Artific works with a carefully selected network of partners, each with its own specialism. AI-SupportGroup is the consultancy and implementation partner in that network, helping organisations make AI actually land in the workplace.
Together they now support more than 150 companies and organisations across the Netherlands, ranging from manufacturing to notary offices and from installation companies to football clubs, in using AI securely, practically and with results in mind. Artific was also named AI Company of the Year 2025 at the Nationale AI Awards.
For more information: artific.nl
Note to editors For more information about this press release or for interview requests, please contact Ivo Rupert, CEO of Artific.
Contact details: i.rupert@artific.nl or +31643055737