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Artific joins Heracles Almelo as Official AI Partner

Heracles Almelo and Artific sign for two seasons. Artific becomes Official AI Partner and helps the club weave AI through its entire operation.

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Five men at a table with the Heracles Almelo club crest and a shirt with the number 12, in front of a wall with Heracles and Artific logos.

From left to right: Thomas Eilders (account manager, Heracles Almelo), Ivo Rupert (CEO, Artific), Rob Toussaint (managing director, Heracles Almelo), Ferran Rohaan (technical director, Artific) and Tom Uitzetter (commercial manager, Heracles Almelo).

Heracles Almelo and Artific have signed an in-depth partnership agreement. The Enschede company recently committed to the club as a strategic partner for two seasons, making Artific the Official AI Partner of Heracles Almelo.

Artific already works with renowned companies and will now also give Heracles Almelo a platform that lets AI be woven through its entire operation. That covers not only day-to-day processes, but also answering questions from supporters and sponsors.

Artific will be visible during Heracles Almelo matches on the LED boards, among other places. There will also be an Artific Moment of the Month vote, and a knowledge event for sponsors on the many applications of AI is planned as well.

Ivo Rupert, CEO of Artific: “At Artific, the Twente region is close to our hearts. So we are proud that, as AI partner of Heracles Almelo, we can contribute to the development of their own AI platform, a smart step towards a future in which technology and top-level sport strengthen each other.”

Tom Uitzetter, Commercial Manager at Heracles Almelo: “We are delighted to have Artific as our Official AI Partner. With this partnership we are taking an important step in the further professionalisation of our club, across many departments. AI gives us the opportunity to organise processes more smartly and to serve our supporters and partners even better. Together with Artific, we look forward to an inspiring partnership in which innovation and football go hand in hand.”

More information

For more information about this news item, please contact Ivo Rupert, CEO of Artific.

Contact details: i.rupert@artific.nl or +31643055737

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