Stichting Hartekind works to improve the chances of survival and the quality of life of children with a heart condition. The foundation does this in three ways:
- Funding research. More research is needed, so that doctors learn to better understand, treat and prevent heart conditions, complications, residual defects, heart rhythm disorders, heart failure, brain damage and developmental problems.
- Informing parents. With practical information and resources, positive stories and sometimes simply a listening ear.
- Raising awareness. Making society aware of the issues and the impact of heart conditions in children.
The challenge
Stichting Hartekind raises funds for research every day. At the same time, the foundation wants to inform parents, carers, older children with a heart condition, donors and everyone else involved properly. For a small, dedicated team, that is a big task.
On top of that, the knowledge from the research is complex. The foundation wants to make that knowledge available in an accessible way to everyone it concerns.
The approach
Artific set up a secure AI environment for marketing and communication at Stichting Hartekind. Employees use the Artific AI Platform to write copy, create content for social media and develop campaigns.
Artific also developed AI assistant Art, which is on the Stichting Hartekind website. Art is trained specifically on the research that Stichting Hartekind funds and works as a knowledge base. Parents, older children with a heart condition, donors, volunteers, contacts and anyone else interested can ask Art questions about that research.
All of this happens in a secure, controlled environment. Before Art went online, the quality of its answers was tested extensively.
The result
With the Artific AI Platform, the Stichting Hartekind team gets more work done in less time, without the quality suffering. Newsletters, social media posts and campaigns are ready sooner.
AI assistant Art makes it easy and accessible for those involved and anyone interested to ask questions about the funded research.
We think it is important that the knowledge gained from research is available in an accessible way to parents and other stakeholders. Artific’s AI assistant, one of the parts of the platform, acts as a knowledge base and is trained specifically on research funded by Stichting Hartekind.
Zenka Reijn-Slegt, executive director, Stichting Hartekind
Together, both solutions let Stichting Hartekind make even more impact with the same team. That fits the foundation’s core values, transparency, integrity and quality, and its wish to spend every euro it receives as efficiently and effectively as possible.
